Zero emission new age mobility

ZEN Mobility is an automotive start-up focussed on providing affordable & future ready e-mobility solutions. Wibe was chosen to build an exciting brand identity that positions Zen as a forward looking e-vehicle manufacturer.

As the product designs & technology are proprietary, the challenge before us was to communicate the brand promise without letting anything out. We gave Zen a logo mark which was inspired by the geometric symmetry of Japanese zen gardens. The colours, visual language and content tonality were built so the brand exuberates energy and movement. Overall what emerged was a unique and memorable brand design that positioned Zen as a promising automotive newcomer in the e-mobility space.