A healthcare focused IT startup

Aditronic is an IT company that offers healthcare-focused technologies to deliver new models of care. Wibe did the naming, created the logo & branding that was reflective of this focus. The identity was designed to represent the integration of healthcare & technology. The logo mark was embedded into the typeface to reflect that technology 't' and healthcare '+' were the centre of the business. A new shade of jade green was used that made the brand stand out from the competitors.